MON COMPANY BV
Mon Dada is a luxury candle brand known for its handmade, high-end collections and strong visual identity. The brand initially focused on B2C through a stylish Shopify webshop, but as demand grew, the team also needed to support wholesale customers, handle seasonal peaks and manage stock more efficiently. Their operations had outgrown a patchwork of tools, which made key processes slow and difficult to scale.
The Challenge
Inventory, fulfilment and customer administration were fragmented across separate systems. Shopify performed well for B2C, but lacked structure for wholesale processes: approving new accounts, assigning specific pricing, generating invoices and managing communication. As Mon Dada expanded internationally, they needed real-time stock visibility and efficient operations across both B2C and B2B channels.
dear digital’s Solutions
dear digital implemented Odoo as the central operational system, while keeping Shopify as the B2C storefront. A dedicated B2B portal was created using a separate domain with an invite-only registration flow to grant full control over who could access wholesale prices and promotions.
Odoo automates every step of the wholesale process:
- - After a request is made via a form, Mon Dada approves access and the customer receives login credentials.
- - Pricelists are defined at customer level to ensure individual wholesale agreements are respected.
- - Orders placed in the portal automatically trigger invoice creation and digital delivery.
- - A central portal allows customers to view invoices and orders, download PDFs and communicate on specific documents.
This setup creates a professional wholesale experience while reducing manual administration.
The Results:
Mon Dada now combines two strong channels: Shopify powers a scalable B2C webshop for international shoppers, while Odoo manages fulfilment, inventory and a fully automated wholesale platform. B2B customers enjoy tailored pricing, easy ordering and direct communication via the portal. Internally, Mon Dada benefits from less manual work, faster order processing and real-time stock visibility. The theme-based Odoo implementation ensures a consistent brand experience and supports rapid growth in the luxury candle market.
