This is a quick workaround solution, however, if someone has the URL for the shop page they will still be able to access the page or the product page, hence any SEO done will lead public users to the page.

Public User: A public user is a website visitor, who has not signed in.

Activate the developer mode from the General Settings

To have the shop page in the website, eCommerce Application needs to be installed.

The Out of the box shop page will not be visible under the pages menu for us to add conditions to it. Hence, we will have to create a secondary page for the Shop.

Go to Website app, Select the website editor, press the “+NEW” and press page.

In the Pop-up page, specify the name of the page as Shop and have the option to add the menu enabled.

With this, the newly created Shop page will be linked to the original shop page and there will be 2 Shop menu items available on the website.

Go to the website, Site -> Pages.

Select the Bug icon next to the Shop Page

Set Visibility to Signed In

Since there are 2 Shops in the menu, we will need to remove the original Shop from the menu.

Select Site -> Menu Editor.

Remove the Original Shop Menu Item by pressing the trash icon next to it and save the changes.

Once the changes are made and saved, the shop page will no longer be visible to the Public user and will only be visible to users who sign in