Fernand Obb Delicatessen

Client description

Fernand Obb is a Belgian artisanal food producer specializing in custom-made croquettes and specialty food products for professional clients. Known for its high quality standards and hands-on approach, the company is experiencing fast growth, fueled by authentic know-how and an in-house distribution network.

Industry

Food production, artisanal manufacturing, B2B distribution

Apps used

Sales, Purchasing, Inventory, Manufacturing, Accounting, Documents

Objective

To integrate the entire value chain — from raw materials to customer delivery — into a single platform in order to ensure traceability, data consistency, and operational efficiency, while also increasing team autonomy.

Challenge

Before implementing Odoo, Fernand Obb faced several challenges:

• Fragmented tools for sales, stock, production, and invoicing

• Manual management of recipes and ingredients

• Difficult traceability for fresh and frozen products

• Invoicing not aligned with quantities actually delivered

• Poorly structured product and supplier data, limiting usability

Solution

The Odoo project was structured around 5 core pillars, covering all business flows:

1. Sales & delivery management

2. • Centralized order intake in Odoo

   • Automated integration with stock forecasts

   • Invoicing based on actual delivered quantities

   • Weekly delivery routes tracked via internal drivers

3. Production & recipes

4. • Bill of materials created for finished, semi-finished, and raw products

   • Special handling of rest phases, waste, and reusable portions

   • Automatic labeling with batch number, expiry date, ingredients, allergens

5. Inventory & traceability

6. • Fresh and frozen stock areas tracked by lot number

   • Automated replenishment based on min/max rules

   • FEFO strategy for picking (First Expired, First Out)

7. Purchasing & supplier workflows

8. • Purchase rules set by product and supplier

   • Automated generation of purchase orders based on workshop needs

   • Mass supplier invoicing tied to incoming shipments

9. Data structuring

10. • Full redesign of product databases, units of measure, contacts, and labels

    • Unified data structure, ready for use in analytics, documents, and operations

Results

• Synchronized production and distribution flows

• Structured inventory with traceability for both fresh and frozen goods

• Automated invoicing aligned with deliveries

• Full traceability: batches, expiry dates, ingredients, allergens

• Increased autonomy of the teams in daily operations