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Seven Meadows Ltd

Seven Meadows Ltd

Seven Meadows engaged Thoughtlogik to replace their disconnected systems and enable scalable growth through a fully integrated Odoo ERP implementation. At the time, their operations were split across ShopWired (eCommerce), Sage (Accounting), Capsure CRM, and multiple spreadsheets for inventory, customer orders, and logistics. 


Thoughtlogik conducted a strategic discovery workshop and process audit, followed by a comprehensive Odoo MVP, showcasing a unified solution covering eCommerce, B2B sales workflows, inventory management, CRM, and accounting. The successful MVP demonstrated how Odoo could centralise their operations and better serve both trade and retail customers. Following this, Seven Meadows selected Odoo as their core platform for business transformation. 

 

Key Challenges 

  • Fragmented systems: ShopWired, Sage, and Capsure CRM operated in silos, creating data duplication and inefficiencies. 

  • Complex trade pricing and B2B order flows, not well supported in their previous setup. 

  • No centralised CRM, making it difficult to manage and segment interior designers, repeat clients, and trade accounts. 

  • Lack of scalability, with growing operational overhead as the business expanded its product lines and B2B partnerships. 

  • Heavy manual effort for creating quotes and maintaining product data, including pricing updates, descriptions, and stock availability across multiple platforms. 

 

Odoo Modules Implemented 

  • Website (replacing ShopWired) 

  • eCommerce 

  • CRM (replacing Capsule) 

  • Sales 

  • Inventory 

  • Purchase 

  • Accounting (replacing Sage) 

  • Helpdesk 

  • Marketing Automation 

  • Email Marketing 

  • Sign 


Odoo Solution and Benefits 

End-to-End Business Transformation using Odoo’s modular platform: 

  • B2C & B2B Website Experience: Customised Odoo website with support for retail and trade pricing, private B2B login areas, and personalised product access. 

  • CRM Migration & Enhancement: Capsure CRM data migrated and restructured with Odoo’s CRM to support trade account management, designer-specific pipelines, and follow-up automation. 

  • Unified Order Management: B2B and retail orders processed in a single system with workflow flexibility and shipping integration. 

  • Sage to Odoo Accounting Migration: Clean transfer of historical data, with automation of invoices, payments, and reconciliation. 

  • Executive Dashboards: Real-time reports on sales by brand, margin analysis, and customer lifetime value across both B2B and B2C segments. 

 

Overall Business Impact: 

  • One Connected Platform: Entire business runs on Odoo: sales, website, operations, and finance 

  • Better B2B Account Management: Enhanced service to designers and trade clients 

  • Efficient Fulfilment: Improved order accuracy and delivery times 

  • Scalable Operations: Foundation in place to expand product lines, customer segments, and market reach