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From Roast to Cup: How Libertario Café Conquers the Latin Market Hand in Hand with Odoo

26 tháng 5, 2026 bởi
Andrea Lizeth Verástegui Zarate (anlvz)

Company Name: 

Libertario Café

Location: 

Mexico City

Industry: 

Coffee Roasters

Implemented Applications: 

Accounting, Purchase, Projects, eLearning, Manufacturing, Inventory, Payroll, and more

Number of Users: 

25 just in Mexico 

Number of Employees: 

31

In the world of specialty coffee, every bean tells a story of effort; that is how the story of Libertario Café begins in the year 2015 in Colombia. Its co-founders, Elisa María Madriñán and Felipe Sardi, gave it the name Libertario to pay tribute to the freedom of drinking the best coffee of Colombia in Colombia, and of Mexico in Mexico.

With unwavering pillars based on regenerative agriculture, circular economy, and gratitude toward coffee growers (whom they consider their superheroes), the brand began to flourish.

Today, Libertario Café is a benchmark of renown and success. However, behind its impeccable presence in Mexico, Colombia, Costa Rica, Chile, and India, there is a story of growth, internal challenges, and a technological alliance that changed the rules of the game.


Libertario café

The Unexpected Challenges of Growth: When the House Needs Order

When a company with an exceptional product begins to scale, the manual processes that previously worked become operational barriers; Libertario Café was no exception. 

Before making the big continental leap, the operation began to experience typical growth difficulties.

  • Inventory Disconnection: 

  • Controlling supplies and stock in real time became a critical challenge. Reports depended on manual management or WhatsApp messages saying "we are at this point," accompanied by photos.

  • Blind Accounting: 

  • When planning their international expansion after the pandemic, they realized that their old local software did not speak the same language as the global market. Monitoring the real-time profitability of each store at the moment was a slow and complex task.

  • Lack of Structure: 

  • The team needed to free their minds from administrative burdens to focus on what truly matters: the customer experience.

It was at that critical moment when they understood that to keep expanding, they needed a strategic ally: Odoo business software.


café CDMX

The House in Order

"Odoo came to fix the house, to organize it with a more formed structure... Odoo arrived and we felt very synchronized. I feel that Odoo is tailor-made for us and that has helped us tremendously." — Natalia Montealegre, Operations Manager of Libertario Café in Mexico.


The implementation of Odoo coincided with the exact moment of their great expansion into Mexico in June 2023 and Central America. What began as the search for a tool to view sales in real time transformed into the backbone of the company, providing great operational benefits such as:

  • Sales and Inventory in Real Time: 

  • The first big victory for operations management was being able to enter the system and know exactly what was being sold and what was left in the warehouse at that precise second. Inventory began to flow automatically with each invoiced ticket.

  • A Single Language for Expansion: 

  • Being a global ERP, Odoo allowed accounting teams from different countries to integrate seamlessly. Monthly financial statements went from being a headache to an exact and healthy reflection of the business's profitability.

  • Revolutionary Training with Odoo eLearning: 

  • One of the tools that Libertario Café has fallen in love with the most is the eLearning module. In it, the company centralizes all its training videos. This has allowed them to standardize processes and train the team in an agile and dynamic manner, minimizing the barriers of distance.

  • Infinite Flexibility: 

  • From Project management for opening new branches using Gantt charts, to specific modules for Manufacturing, Payroll, Expenses, and Contacts, Odoo has proven to be a platform that grows at the rhythm of the business's needs.


café de especialidad

Operational Freedom: Tools to Boost Effectiveness

For Libertario Café, technology did not come to replace the human touch, but to enhance it. By automating and simplifying complex inventory and invoicing tasks, Odoo gave back to the team the most valuable resource of all: time.

With an intuitive and user-friendly system that lightens up to 80% of daily operational burdens, baristas and collaborators can step away from screens and concentrate on creating an unforgettable experience for coffee lovers. Because, as the company well defines it: 

"We cannot sell an experience to the external customer if the internal customer does not have efficient tools to work with and is not at peace." – Natalia Montealegre.


Negocio CDMX

Cultivating Success with Odoo

Today, Libertario Café and Odoo walk hand in hand with a firm step. With a successful expansion across the American continent and eyes on new horizons, the brand demonstrates that implementing Odoo from the early stages of growth is the best investment for the future.

If you are looking for your business to take the next step, for your numbers to be transparent, your inventories accurate, and your teams more efficient, the experience of this great, renowned company is living proof that it is possible.

As their operations team well concludes when looking back: "We would have implemented Odoo from the very first day we opened the door."

Do not wait for your house to become too small; give your business the structure to fly high. It is time to transform your operation with Odoo! https://www.odoo.com/r/GR4


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