GEMY NEW FASHION – AJJAN & CO

The Gemy Maalouf brand embodies authenticity, confidence, and meticulous craftsmanship. With a strong presence spanning over 40 countries and a network of more than 150 retailers worldwide, Gemy Maalouf's silhouettes capture the essence of the sophisticated, cosmopolitan woman.

The journey commences in 1996 when Lebanese designer Gemy Maalouf founds her eponymous label and establishes her inaugural atelier in Beirut, Lebanon, introducing the concept of "Couture à Porter," making couture fashion accessible to a broader audience. Driven by a passion for creating timeless elegance and redefining femininity, Gemy Maalouf swiftly garners acclaim for her distinctive designs and attention to detail, cementing her reputation in the fashion industry.

In 2009, the brand expands its offerings with the launch of Edition Gemy Maalouf, a secondary line that showcases lively and playful silhouettes, reflecting an active and dynamic lifestyle. This innovation further solidifies Gemy Maalouf's status as a visionary in the realm of fashion. 

From international fashion weeks to everyday life, Gemy Maalouf's graceful silhouettes and refined functionality captivate discerning clients and celebrities alike. Her designs are celebrated for their ability to accentuate natural beauty and exude an unparalleled allure. Today, Gemy Maalouf stands as an enduring symbol of timeless elegance and artistic excellence, accompanying the modern, driven, and ambitious woman on her journey to self-expression.

In recognition of her influential role in empowering women to achieve success, Forbes has honored Gemy Maalouf as one of the "30 Women Behind Middle Eastern Brands" for four consecutive years. With retailers strategically located across the United States, Europe, and the Middle East, in addition to an online store, Gemy Maalouf continues to expand its international footprint while remaining true to its original brand essence.