BV GOUDSMIDATELIER CLAESSENS

At Digifiers, we believe smart automation creates real business impact. Goudsmitatelier Claessens came to us with challenges common to growing jewelers: manual gold price updates, complex and inconsistent pricing, disconnected inventory between webshop and store, time-consuming receipts, and a cumbersome process for purchasing raw materials like “old gold.” These processes cost time, reduced accuracy, and limited scalability.

We implemented a fully configured, bilingual Odoo system that transformed their operations. Instead of manual work, pricing now adapts automatically to gold rates. Their WooCommerce webshop is fully integrated with Odoo, ensuring product, price, and order synchronization in real time. We introduced barcode-based product management, automated daily accounting entries, and a structured, compliant flow for “old gold” purchases, complete with purchase receipts and identity checks.

The impact was immediate:

• Efficiency – automated pricing, synced inventory, streamlined workflows.

• Accuracy & Control – barcode scanning, real-time stock updates, transparent receipts.

• Customer Trust – automated certificates, faster invoicing, seamless CRM.

• Insights – detailed sales analysis by components, smarter pricing decisions.

Our iterative, MVP-first approach delivered quick wins while building a future-proof system. With full transparency in planning, budgets, and project management, Claessens saw exactly where we added value. Training and ongoing support ensured their team could embrace the solution from day one.

This project demonstrates what makes Digifiers different: we don’t just implement software, we build sustainable digital foundations that empower businesses like Claessens to scale with confidence.