M&B Medical Marketing Sdn Bhd

M&B Medical Marketing Sdn Bhd is a leading Hospital Program Agency dedicated to educating and supporting new parents in Malaysia. With over a decade of experience, the agency boasts a wide network of connections across both private and government hospitals. Its expertise includes working collaboratively with Obstetricians & Gynaecologists, Pediatricians, Midwives, and Pharmacists. This extensive coverage and specialized knowledge enable M&B Medical Marketing to deliver impactful programs that equip new parents with essential information and resources.

A1 Consulting spearheaded the digital transformation for M&B Medical Marketing by conducting an in-depth analysis of their business model and operational challenges. The team designed and deployed an Odoo ERP system, integrating critical modules such as Sales, CRM, Inventory, Purchase, and Field Service. This implementation addressed inefficiencies, optimized workflows, and equipped the sales team with advanced tools to manage operations effectively, even during on-site engagements at hospitals and confinement centers.