New Morning Market

For over 50 years, New Morning Market has been more than just a grocery store — it’s been a gathering place for good food, good people, and good vibes. Nestled in the heart of Woodbury, Connecticut, our family-owned, independent market is rooted in a simple idea: that nourishing ourselves and caring for the planet should be easy, joyful, and delicious. From our earliest days in 1971 to today, we’ve stayed true to that mission, bringing together the best in organic, sustainable, and locally sourced products.

Step inside and you’ll find shelves stocked with thoughtfully curated groceries, fresh-from-the-farm produce, humanely raised meats, and artisan cheeses. We’re proud to offer options for every lifestyle — whether you’re plant-based, gluten-free, paleo, or just on a mission to eat cleaner. Our wellness section is packed with natural remedies, clean beauty, and holistic essentials to keep you feeling your best, inside and out.

What makes New Morning Market truly special is what happens beyond the aisles. Our cozy café serves up smoothies, fair trade coffee, and locally brewed kombucha to sip while you shop. Craving a bite? Our in-house kitchen dishes out feel-good meals made with ingredients you can trust. And with regular community events, vendor tastings, and seasonal celebrations, there’s always something happening to bring people together.

At New Morning Market, we believe good food has the power to do good things. So come by, say hi, and discover a market where every product has a story, every visit feels like home, and every choice moves us toward a brighter, healthier future.