Why did we create this course?

Why does this masterclass exist?

Selling online has become essential for businesses of all sizes. But launching and running a successful eCommerce business takes more than just creating a nice-looking website. It demands deep integration between product management, inventory, pricing, payments, marketing, logistics, and customer service. That’s exactly where Odoo stands out.

Odoo’s eCommerce app is not just a website builder—it’s a fully integrated, end-to-end solution that connects seamlessly with Sales, Inventory, Accounting, Marketing Automation, Shipping, and more. This allows businesses to offer their customers a smooth buying experience while keeping full control over every aspect of their operations.

This masterclass was created to help you unlock the full potential of Odoo's eCommerce ecosystem. Whether you're building your first store or scaling an existing one, this course will guide you through every stage of the journey—from setup to optimization.

How can you register to this course?

If, after having a look at the chapters content, you are interested in the course, please contact your Partner Manager to get access to it and get onboarded by an Odoo eCommerce expert.

Practical Information

On the e-learning platform, you will have access to

• Theory (written & videos)
• Exercises without solution
• Toolbox (import template, FAQ,...)

Once you finish your module, you will correct the exercises with your Odoo consultant. S.he will answer your questions, correct the exercises with you and give you some takeaways for your future implementation.

Here’s what you’ll learn:

• Module 1: How to start an eCommerce project the right way in Odoo.
• Module 2: Best practices for organizing and managing your product catalog.
• Module 3: How to set up your checkout process, payment methods, and shipping rules.
• Module 4: Techniques for building a beautiful, functional, and responsive website.
• Module 5: How to boost your site's visibility through SEO optimization.
• Module 6: Ways to promote your site using Odoo’s integrated marketing tools.
• Module 7: How to manage your eCommerce business efficiently on a daily basis.
• Module 8: How to sell services online.

By the end of this course, you'll have the skills and knowledge to build, manage, and grow a fully integrated eCommerce business with Odoo.