Macally Streamlines eCommerce and Multi-company Operations with Odoo

Location/Region: Rancho Cucamonga, CA
Industry: Computer Accessories Manufacturing
Apps implemented: Sales, Accounting, Inventory, and Shopify, Amazon, Multi-Company, EDI Integration (SPS Commerce)
Software Replaced: Legacy software
Size of the company: >50 
Hosting type: On-Premise
Implementation Partner: Bista Solutions

Macally, a U.S.-based computer accessories company, modernized its operations with Odoo to support the growth of its eCommerce business and increasing organizational complexity. This article explores how the company transformed key processes such as order management, inventory, accounting, and platform integrations, moving from disconnected systems to a centralized and automated operation.

About the Company

Macally has established itself as a trusted brand in the computer accessories industry, specializing in high-quality mice, keyboards, and related products. Headquartered in Rancho Cucamonga, California, the company operates as a family business now led by its second generation.

As Macally expanded its presence across digital sales channels, its operational complexity increased. While the company maintained a strong focus on product quality and customer satisfaction, it became clear that its existing systems could no longer support its evolving business needs.

"We are a family business. We've been in business for around 30 years, and I am the second generation leading the company."

Helen Chen
General Manager at Macally

Before adopting Odoo, Macally relied on a legacy system that had been in place for over 30 years. Hosted on a local server, this system lacked the flexibility and scalability required to support modern e-commerce operations.

The lack of integrations with platforms such as Shopify and Amazon meant teams had to manage orders and inventory manually. At the same time, operating across six entities added complexity to intercompany transactions and financial consolidation.

"Before we implemented Odoo, we had been using the same system for 30 years. It was significantly outdated."

Helen Chen
General Manager at Macally

Integrating business operations with Odoo across systems and entities

Macally’s transformation began with the need for a cloud-based ERP capable of integrating its operations and automating critical workflows. After evaluating multiple options, the company selected Odoo for its modular approach and ability to support both standard and customized processes. The implementation was carried out with the support of Bista Solutions, who worked closely with Macally to align the system with its operational requirements while balancing customizations with out-of-the-box functionality.

 Inventory management: Macally centralized stock management across all entities. Previously handled manually, inventory tracking is now updated in real time, particularly through integrations with eCommerce platforms. This shift improved data accuracy and provided better visibility into stock levels, supporting more informed operational decisions.

 Automated sales workflows with integrated eCommerce: By integrating Odoo with Shopify and Amazon, Macally automated its order processing workflows. Orders are now synchronized directly into the system, eliminating the need for manual input and enabling real-time tracking. 

"Instead of the accounting team or the order team manually processing orders and invoices, it saved us hours at a time. This is a clear example of using Odoo for integrated eCommerce operations, especially in a B2C fulfillment context."

Helen Chen
General Manager at Macally

 Accounting connected to operations: With Accounting, financial data is directly linked to sales and operational activities. This eliminated duplicate data entry and improved consistency across records. Financial reporting is now more accessible and aligned with real-time operations, making it easier to monitor performance across the business.

Multi-company management with Odoo: Managing six entities under one parent structure was one of Macally’s main challenges. Odoo’s multi-company environment enabled each entity to operate independently while maintaining centralized oversight.

Intercompany transactions such as transfers, invoicing, and reconciliation are now automated, reducing errors and simplifying consolidation processes. Hours of manual work were eliminated, ensuring improved accuracy and significantly faster order fulfillment processes.

EDI integration with SPS Commerce: Macally implemented EDI integration with SPS Commerce to meet the requirements of major retail partners such as Walmart, Lowe’s, and Amazon Vendor Central. This integration ensures smooth data exchange and compliance with partner-specific standards, addressing one of the most technically demanding aspects of the project.

Real-time reporting for strategic decisions: Odoo’s reporting capabilities provide leadership with real-time visibility into operations across all entities and sales channels. This improved access to data enables faster and more informed decision-making.

Previously limited by fragmented systems, Macally now benefits from centralized insights that support both operational and strategic planning.

"Thanks to Odoo and Bista, we’ve transformed our processes and are positioned for continued success. We would absolutely partner with them again for future projects."

Helen Chen
General Manager of Macally

​Next steps for Macally with Odoo

Following the implementation, Macally is better positioned to continue expanding its eCommerce operations while maintaining efficiency across its internal processes. Automation has allowed teams to shift their focus from manual tasks to more analytical and strategic work.

Looking ahead, the company plans to further leverage Odoo’s capabilities to support its growth and adapt to evolving market demands.

Companies managing multiple entities, growing eCommerce operations, or complex workflows can benefit from an integrated platform like Odoo. Implementations can be carried out with the support of certified partners such as Bista Solutions, depending on business requirements and project scope. If you're looking to streamline inventory, sales, accounting, and digital integrations, contact Odoo to explore a solution tailored to your business needs and long-term growth.

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