From managing long-term sales opportunities to centralizing internal requests, Decor Center found in Odoo a flexible platform that allowed it to streamline key processes, improve project visibility, and significantly increase operational efficiency across different areas of the business.
Decor Center is a company dedicated to the sale of construction finishes and is part of the Vainsa Group, one of the most important conglomerates in the sector in Peru. It holds ISO 9001 quality certification, which supports its commitment to excellence in processes, service, and products.
The company began operations in 1994 with its first store in Lima, located in the district of La Molina. From the beginning, Decor Center focused on offering the highest quality finishes, positioning itself as a pioneer in introducing porcelain tiles and bathroom equipment to the Peruvian market.
Today, Decor Center has four points of sale in Lima and one in the city of Arequipa, where it markets top-tier national brands as well as recognized and exclusive international brands, serving both corporate clients and large-scale projects within the construction sector.
"We are a company highly focused on projects, and we needed a tool that would help us track them in a much more dynamic and organized way."
Operational Challenges Before Odoo
Before implementing Odoo, Decor Center used an internally developed tool to track projects. While this solution allowed them to record and update the status of each project, its functionalities were limited and did not provide a comprehensive view of operations.
Contact information, for example, was not managed with the level of detail required to support the sales or marketing teams. There was also no robust system for logging activities, visits, meetings, or follow-ups, which made it necessary to manually extract information and build reports in Excel.
At the same time, some departments, such as IT, used free ticketing tools, while others managed requests through email, WhatsApp, or other informal channels. This created disorder, lost requests, and low traceability in internal support.
"We received requests through different channels and didn’t really have an organized system; many requests were lost."
A new way to manage operations
Decor Center’s first approach to Odoo arose from a specific need within the corporate team: to have a CRM that would improve project and opportunity tracking. During this process, they evaluated different tools on the market, including Salesforce and other CRM solutions.
After several evaluation meetings, Odoo proved to be the platform that best fit the company’s needs, mainly due to its adaptability and the wide range of available applications. The ability to customize processes through Odoo Studio was a decisive factor in the final decision.
Implementation began at the end of 2022 and lasted several months, including user training and adoption. Since then, Decor Center has been using Odoo for more than two years, during which the tool has evolved alongside the company’s needs.
"The tool adapted to us, and we adapted to the tool; in the end, it was a symbiosis.”
The central module for Decor Center has been the CRM. Through opportunities, stages, activities, and estimated closing dates, both the sales team and corporate team can visualize in real time the status of each project, many of which have closing cycles that extend over months or even years.
Thanks to this visibility, managers can identify projects nearing their closing dates, detect stalled opportunities, and actively support sales advisors in moving deals forward. Additionally, when an advisor is absent, another team member can easily take over the opportunity by reviewing the full history of activities and pending tasks within the CRM.
Another key benefit has been centralized contact management. Odoo makes it possible to identify which contacts have active opportunities, which do not, and to analyze the reasons for activating new sales opportunities, strengthening the sales cycle and revenue generation.
At the same time, Decor Center implemented the Helpdesk module, initially within the IT department. The impact was immediate: requests began to be centralized on a single platform, with alerts, statuses, and full traceability. This encouraged other departments, such as Operations, Customer Service, and the corporate team, to also adopt ticketing systems.
One of the clearest indicators of improvement has been the request handling rate within the IT department. Before Odoo, the handling rate ranged between 60% and 70%. Today, thanks to centralization in Helpdesk, Decor Center achieves a minimum handling rate above 90%, with some months reaching 95% and even 98%.
Additionally, Odoo has helped reduce administrative and reporting tasks. Reports no longer depend on manually updated Excel files, but are generated in real time through filters and groupings within the CRM. This has freed up team time to focus on analysis and strategic decision-making.
A particularly valuable insight was the ability to visualize stage duration in the CRM. This feature made it possible to identify how long an opportunity remains in each stage, facilitating the detection of neglected projects and the analysis of loss reasons. For a company with long-term projects, this information became key to improving sales management.
"Seeing how long opportunities stay in each stage helped us push forward stalled deals and understand why some were not closing."
What’s next for Decor Center
Looking ahead, Decor Center sees Odoo as a central pillar of its technological integration.
The next step in their roadmap is to advance integrations that will allow different satellite tools to be unified within Odoo, turning it into the connection point between systems and departments. They are also evaluating the implementation of additional modules such as Sales and Invoicing, as well as Marketing and Human Resources applications, including payroll.
The growth in Odoo usage within the company is also reflected in the number of licenses: Decor Center started with approximately 30 users and currently has 87 active licenses, with plans to grow to around 150, depending on budget and internal approvals.
"We see Odoo as the heart that will allow us to centralize everything in a single tool.”
Decor Center’s experience shows that Odoo not only solves specific needs, but also opens the door to new opportunities for improvement that many companies don’t realize they need until they discover them in daily use. If your company is looking for greater organization, real-time visibility, and a platform capable of adapting to complex processes, Odoo can be the strategic partner to take the next step in your digital transformation.
