Safeenat A’salah

Safeenat A’salah is an Omani company established as a sole proprietorship, dedicated to developing traditional local food products and transforming them into commercial products accessible to consumers. Omani honey was the cornerstone of our initial foray into manufacturing, followed by Omani rose water, barbecue marinades, Omani fish seasoning, and Omani ghee. Our journey began in 2013.

To ensure sustainable competitiveness, in 2022, the company introduced several competitive products, including dry spices, hot sauces, tea blends, and flavored tahini.

In early 2024, the company shifted its focus to new activities after having primarily concentrated on the production, development, and distribution of the "Al-Mahrooqi" brand. We introduced a distribution division (Snyar Distribution), aimed at attracting companies that wish to focus on product development while dedicating their efforts to manufacturing and marketing.

Simultaneously, we launched a manufacturing division (Raha Food Industries) for third-party manufacturing, entering into production contracts with companies that have current manufacturing capabilities but wish to focus on other aspects of their supply chains.