Memaar Al Ashraf

AlAshraaf Developments is a distinguished Egyptian real estate developer with a heritage spanning

three generations since its establishment in 1980. With a track record of delivering over 280

residential and commercial projects across Egypt—including key developments in New Obour City,

New Cairo, Badr City, and the Fifth Settlement—the company is recognized for its innovative design,

sustainability, and commitment to quality and timely delivery

As it continues to grow and diversify its portfolio, AlAshraaf faces operational challenges typical of

established real estate developers: fragmented project data, inconsistent coordination across teams,

and limited visibility into operational performance across multiple projects. These inefficiencies

impact strategic planning, resource allocation, and the delivery of seamless client experiences.

ZAD Solutions is prepared to address these challenges by implementing Odoo’s unified ERP platform

across AlAshraaf’s core functions—covering project management, procurement, finance, CRM, and

HR. Through a phased digital transformation approach, ZAD will centralize data, streamline internal

workflows, and elevate cross-departmental communication. This integration will bolster agility,

improve resource utilization, and reinforce AlAshraaf’s standing as a leading, modern real estate

developer in Egypt.