- Company Name: Anna Eyewear
- Scale: 60 stores in Vietnam
Location: Vietnam
Industry: Retail
Apps: Sales, CRM, Inventory, Purchase, Dashboard, Accounting
Hosting type: Odoo.sh
Implementation partner: A1 Consulting
What is Anna Eyewear
Founded in 2015, Anna Eyewear (under ALC Phu Quy Joint Stock Company) has made a powerful impact with 60 stores nationwide after 10 years of development. The combination of a youthful mindset, dedicated service, and rapid expansion has made Anna Eyewear an irreplaceable brand in the hearts of Gen Z and Millennial customers.
However, as the scale experienced "hyper-growth," operational bottlenecks began to surface, demanding a management platform capable of carrying the brand's future.
Specific Challenges of the Eyewear Retail Industry
Anna Eyewear does not simply sell fashion products; it also provides eye healthcare services with high-standard professional processes. Before implementing Odoo, the business faced significant roadblocks:
Fragmented Data
Retail order information, eye exam results, and accounting data resided on separate systems, making it difficult to track customer history.
The Inventory Management Puzzle
Complex Promotion Policies
Odoo: An "All-in-one" Management
After a thorough evaluation process, Anna Eyewear chose Odoo as its core platform. Unlike disconnected software, Odoo provides deep integration between modules:
Point of Sale (POS) and Loyalty Programs
Notably, this module allows for the quick processing of custom orders (prescription lenses for myopia/astigmatism), transferring information directly from the exam room to the technical department.
Advanced Commission and Payroll Calculation
A key technical highlight at Anna Eyewear is the customization of commission formulas for the sales team and opticians. Odoo allows for the setup of flexible payroll rules based on actual sales, creating motivation and ensuring transparency in HR management.
Real-time Inventory and Procurement Management
The Package Management and Traceability features help Anna Eyewear accurately control every item's location. When a pair of glasses is sold at a store, the system automatically updates inventory levels across the entire chain and triggers procurement forecasts if quantities reach a minimum threshold. This optimizes working capital and prevents stockouts.
Integrated Accounting and Management Reporting
Every transaction, from sales and stock entries to payroll, is automatically recorded in the Accounting module. This completely eliminates manual data entry, ensuring absolute accuracy for financial reports. Management can track revenue charts, profits, and the performance of each store in real-time directly on mobile devices.
Results After 7 Months: Optimized Operations, Elevated Experience
By May 2025, the project officially went live, transforming the face of the entire Anna Eyewear system:
At the store
The modern POS system automates 100% of promotional programs. Staff focus entirely on consulting customers instead of struggling with numbers.
In logistics
All stock movements across 60 branches are updated in real-time. Inventory discrepancies have been virtually eliminated.
At the Executive Level
Financial reports and business metrics are extracted instantly. Leadership can monitor the "health" of the entire system anytime, anywhere with just a few clicks.
Future Vision
The success of the project lies not only in the numbers but also in the shift in management mindset.
With a solid foundation of over 110 official users, Anna Eyewear is looking toward the next phase: expanding into advanced Human Resource Management (HRM) and optimizing Customer Relationship Management (CRM).
Odoo has helped us realize our dream of a seamless management system. Now, every process from examination to payment operates smoothly, providing the most professional experience for our customers." - Mr. Tuan Pham, Chairman of Anna Eyewear
Conclusion
Digital transformation is a long journey that requires commitment from leadership and the unity of the team. With technical support from their partner and the technological power of Odoo, Anna Eyewear has affirmed its leading position in the eyewear retail industry, not just through trendy products, but through a modern operational foundation ready for new heights of development.
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