International Holding Partners Co.

At Brand Partners, our name reflects our core values, we prioritize the brand and the partnerships we build with our clients. We believe every brand deserves to be visible and readily accessible to shoppers, ensuring it receives its fair share of attention inside the store. With deep market knowledge, we understand store dynamics, SKU performance, and the critical link between planning, execution and activation. Our focus is on creating a smooth path to purchase for both consumers and shoppers. Our corporate culture, embodied in our HOTTRUST philosophy, drives everything we do. HOTTRUST stands for Honest, Open, Transparent, Team, Respect, Understand, Support, and Time—these are the core values that shape how we engage with all business stakeholders. It’s part of our DNA at Brand Partners. Purpose-driven leadership is at the heart of our organization. Our goal is to give back to society while providing meaningful career opportunities to our team members. At Brand Partners, our Managing Director doesn’t sit at the top of a pyramid, however the our front-line team members do as they are our greatest asset, and we operate with an inverted pyramid mindset. Having the right capabilities, systems, and standard operating procedures (SOPs) is essential for business success, and this is what we call the Brand Partners EDGE. Brand Partners go-to-market expertise includes: 1. In-Store Execution Excellence and Merchandising 2. Trade Audits 3. Customer Acquisition 4. Trade Assets Management 5. Brand Activation 6. Hayak Business Unit for sourcing, administration, third-party payments, and more 7. Brand Partners Frontliner Academy. 8. Store Cost to Serve Optimization. Founded in 2006 with footprint spans 40 cities in Saudi Arabia, as well as Kuwait, Qatar, and Egypt, with over 2,000 certified front-liner team members, whom we proudly refer to as our "Champions on Ground” in FMCG and Consumer Electronics industries. Please contact us for details on how we can support your business.