Nadia Farooqui

The N|F journey began in 2009 when Nadia Farooqui returned from the UK after completing a Masters’ Program in marketing Management. Her father played a leading role while mentoring her to become a successful entrepreneur. Nadia started in a small room with minimal resources and experience, tailoring for her near and dear ones. With time and enhanced skill, N|F went into sourcing their own fabric and creating their own designs primarily selling through one-off exhibitions.

In 2010, with a meager capital N|F took its first big plunge and moved to a studio space in the esteemed Bukhari Commercial Area.

The brand has grown organically, learning the crafts and developing an expertise in hand embroidery, machine embroidery, block printing, cutting, and stitching.