Company name: Pixel Photonics
Location: Germany, Europe
Industry: Technology
Established: 2020
Company size: <50
Odoo users: <50
Hosting type: Odoo.sh
Apps: Contacts, CRM, Sales, Helpdesk, Purchase, Inventory, Manufacturing, Dashboard, Documents, Email Marketing
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Based in Germany, Pixel Photonics is a deep tech company specializing in the development of integrated photonic detection solutions. As a young start-up that is pushing the limits of what is possible and is in the midst of intensive development, Pixel Photonics has high demands for the software managing their internal processes. After intensive research about options, they finally chose Odoo as their All-in-One software solution.
Bridging the gap: Translating cutting edge research into industrial applications
Founded in 2020 in Münster, Germany, Pixel Photonics produces highly specialized tech equipment with a multi-national team. The sensors they develop are able to detect even the smallest amount of light, making them essential solutions in the most demanding environments - from LiDAR Sensors to quantum computing.

Their former ERP solution proved unable to meet the demands of a quickly growing company and couldn't support core manufacturing processes. The constant synchronization between different in-house solutions wasted time and resources. Pixel Photonics started to intensively research different ERP programs and talked to a lot of different providers. The goal was to find a solution that fits their current needs as a small manufacturing company, but at the same time is able to support the growing process and is still a viable solution when the business expands.
One reason they chose Odoo was the high value proposition that the software has to offer. Considering the range of the products and the fair pricing policy, the team saw it as a perfect fit for the planned scope.
All-for-One: Implementing Odoo with the help of a global community
Pixel Photonics decided on a gradual implementation process. At a Kick-Off Workshop the roadmap was developed and the scope of the project was laid out. After considering the current structure and the goals, they decided on an implementation plan.
Starting off with the CRM, Sales and Contact modules Pixel Photonics was able to structure their sales and business development pipeline effectively and transparently, laying the groundwork for an all encompassing database in their company.
Every change project is only successful if the people involved feel the progress and the value of the newly implemented software and don’t see the change as a burden. The Helpdesk Module and the E-Mail marketing module were therefore implemented when capacity allowed it. This helped with the acceptance and served as quick wins for the involved employees.
Another key factor for the success of transformation projects is training. Every user of the platform needs to quickly be able to use the software and find help easily, otherwise frustration hinders the implementation. Here, Pixel Photonics could rely on a huge array of online resources from the global Odoo community.
"This combination of structured onboarding, well-documented self-help, and community significantly eased the initial challenges for us." - Dr. Monika Becker, Founders’ Associate Pixel Photonics
Last but not least Odoo’s modules for inventory, purchase and manufacturing were introduced. This completed the All-in-One approach of Odoo and allowed streamlined workflows from sales to delivery.
Future-Ready with Odoo: Streamlining business processes for healthy growth
As a young company Pixel Photonics is still establishing a lot of processes. The decision to introduce new software and continue to work on processes at the same time was enabled by Odoos modular design, which allowed the introduction of the software gradually. The result is a future ready deep-tech company with an All-in-One Software solution.
Looking forward, Pixel Photonics is optimistic that Odoo will allow them to further grow and develop healthy business processes, thereby leaving more time to challenge technical boundaries and bridge the gap between cutting-edge research and industrial applications.
“We would definitely recommend Odoo, especially for manufacturing companies. Odoo allows startups to build scalable structures right from the start that can grow with the company. Thanks to the large number of integrated modules, processes can be digitized step by step without having to introduce an oversized system immediately.” - Dr. Monika Becker, Founders’ Associate Pixel Photonics
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