Lilutch
Client description
Brussels Headshots is a Brussels-based photography studio specializing in professional portraits, business headshots, and corporate photo sessions. The studio serves freelancers, executives, and teams looking to elevate their brand image with high-quality, professional photography.
Industry
Professional photography and B2B services
Apps used
CRM, Sales, Invoicing, Appointments, Website, Google Calendar, Gmail, Google OAuth
Objective
To streamline the management of appointments, email communications, client interactions, and internal documents, while keeping tools simple and intuitive for daily use.
Challenge
The studio faced several operational challenges:
- Fragmented appointment scheduling and availability tracking
- Multiple communication channels (email, phone, social media)
- Limited visibility on client history and prior exchanges
- No centralized website to showcase services and handle inquiries
Solution
- Digital communication foundation
- Professional email configuration (aliases, redirects, DNS setup)
- Migration to Google Workspace to unify email, calendars, and documents
- Two-way synchronization between Google and Odoo
- Gmail integration with Odoo to log email conversations without changing habits
- Google Calendar linked to Odoo Appointments to offer real-time booking slots
- Digital presence revamp
- Launch of a portfolio website via Odoo
- Integrated contact form and booking system
- Clear presentation of services and visual identity
Results
- Simplified booking process via Google Calendar and Odoo
- Centralized management of client interactions within Odoo
- Full communication history for better client relationship management
- Stronger brand image thanks to a sleek and functional website
- Seamless and professional client journey — from initial contact to photoshoot
