SLEEP COMFORT LIBAN SAL
Industry: Retail
Sector: Mattresses & Furniture
Sleep Comfort is a leading mattresses and furniture provider based in Lebanon, known
for delivering quality products to a wide customer base. They sought an advanced
marketing solution to better manage leads, automate campaigns, and gain deeper
insights into customer behavior to boost sales and improve engagement. Their main
challenge was the lack of a unified marketing platform to integrate customer data from
their existing Oracle ERP and to automate outreach across multiple channels including
email, SMS, and WhatsApp. Additionally, they needed detailed analytics on campaign
ROI, product performance, and customer segmentation to make data-driven decisions.
Partnering with Azkatech, Sleep Comfort adopted Odoo’s Marketing and CRM modules,
enabling seamless lead capture, automated multi-channel marketing, and integration
with their existing sales and contacts data. This solution allowed them to run targeted
re-marketing campaigns, track customer satisfaction through surveys, and generate
insightful dashboards all designed to elevate their marketing efforts and accelerate
sales growth.
