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How to link wordpress form to odoo CRM ?

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HTTI, htti.africa@gmail.com

I would like to run a lead conversion campaign, I want everything to be centralized on a single dashboard, I want to manage everything from Odoo. I used to use Google Sheet but it no longer suits me.

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Yevhen Polishchuk
Best Answer

https://wordpress.org/plugins/wp-odoo-form-integrator/
Last updated 7 years ago. Doesn't work with new versions of WP. Tested.

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Pektsekye
Best Answer

Hello,

There is a wordpress plugin that sends new woocommerce customers and orders to odoo:

https://wordpress.org/plugins/notify-odoo/

I can modify it to send other wordpress data if you need.


Stanislav

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S.M Firoz Ahmed ( Daffodil Software Limited )
Best Answer

Configure Integration:

a. Apps Configuration:

If you're using a third party apps for odoo store, configure it by providing the necessary API keys, authentication details, and mapping fields between WordPress and Odoo CRM.

b. Custom Integration:

If developing a custom solution, use the WordPress REST API to send data to your Odoo CRM instance. You may need to use the Odoo API to handle data on the CRM side.

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Kevin Miller
Best Answer

Here is a ready-to-paste answer for the Odoo forum — helpful, technical enough, and naturally positioning your plugin without sounding promotional:

If you want to link a WordPress form to Odoo CRM, the goal is to automatically create a Lead in Odoo whenever someone submits your website form.

There are generally three ways to do this:

  1. Custom API Integration (Developer Approach)

Odoo provides a REST/XML-RPC API that allows you to create records in the crm.lead model.

You would need to:

  • Authenticate with Odoo (database, username, password or API key)

  • Send a POST request to create a new lead

  • Map WordPress form fields (name, email, phone, message) to Odoo CRM fields

This works, but it requires custom PHP development inside WordPress.

2.Middleware (Zapier / Make / etc.)

You can connect WordPress → Zapier → Odoo CRM.

However, this adds an extra layer and may require a paid plan depending on task volume.

3. Direct API Connection from WordPress 

If you're using Contact Form 7 in WordPress, an easier method is using a plugin that sends form submissions directly to Odoo’s API endpoint.

For example, Contact Form to Any API allows you to:

  • Send Contact Form 7 submissions directly to Odoo’s API

  • Configure authentication headers (API key / Bearer token)

  • Map form fields to Odoo CRM lead fields

  • Send structured JSON payloads

  • Avoid modifying functions.php or writing custom hooks

In this setup, when someone submits the WordPress form:

WordPress → Odoo API → Lead created in CRM instantly.

Basic Flow:

  1. Enable API access in Odoo.

  2. Get your API credentials.

  3. Identify the endpoint for creating a lead (crm.lead).

  4. Configure your WordPress form to send a POST request with required fields.

  5. Test submission and confirm lead creation in Odoo CRM.

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