Miskal SARL

Industry: Retail/Wholesale

Sector: Hookah Charcoal Distribution

Miskal, based in Lebanon, specializes in distributing premium hookah charcoal under the brand BlackWood, made exclusively from 100% natural coconut shells. BlackWood charcoal offers a clean, sustainable, and high-quality hookah smoking experience without compromising on environmental impact. Miskal faced challenges in managing diverse sales operations across multiple warehouses and salesmen, coordinating pricing and discounts effectively, and implementing robust reporting to analyze sales performance and customer segmentation. Azkatech, as Miskal's Odoo implementation partner, deployed a comprehensive ERP solution tailored to streamline sales, inventory management, and reporting processes. This included configuring Sales and POS modules for efficient order processing, integrating Inventory and Purchase modules to manage stock across warehouses, implementing Accounting modules for accurate cost tracking and financial management, and setting up customized reporting for detailed sales analysis by client categories and product breakdowns. The solution enhanced operational efficiency, supported strategic decision-making, and optimized customer relationship management.