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50% More Efficient: How GOWell Unified 6 Global Subsidiaries with Odoo

3 de marzo de 2026 por
Ashley Soo (kwso)
Headquartered in Singapore, GOWell is a world-leading technology provider of well integrity solutions. The firm designs and manufactures in-house technology for the global energy industry and distributes through its 6 subsidiaries.

GOWell is a vertically integrated business providing end-to-end “health check-ups” solutions for mature and ageing sub-surface assets. The company's core mission is to deploy technology to protect the environment through safe operations, end-of-life abandonment or repurposing of sub-surface wellbores. The effective plug and abandonment of legacy assets is critical for successful global transition away from oil and gas to renewables.

GOWell's VP of Technology, Marvin, at the Odoo Business Show Singapore 2026.

GOWell's VP of Technology, Marvin, at the Odoo Business Show Singapore 2026.

“When our team starts to wonder: How exactly did we manage these processes before Odoo? And this is when I know the implementation is successful.”

Marvin Rourke
VP of Technology of GOWell

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Before VS After Odoo

Challenge 1:

Time-Consuming Sales & Customer Relationship Management

Customer relationship management (CRM) was manually handled via emails and captured in monthly reports via spreadsheets. In a similar way sales management such as quotations, sales orders, delivery notes and invoices were managed spreadsheets and Microsoft Sharepoint/OneDrive. The team had to refer back to a master spreadsheet every time it needed to track previous sales history or the whereabouts of its equipment which was both time-consuming and prone to human error.

Odoo CRM Solution:

Fully Automated 
Sales & CRM System

Now, the business process begins within Odoo CRM. GOWell’s global team now gains access to the app for instant, real-time customer information. Thanks to the integration with Odoo’s Sales app, the teams now find their operations streamlined in the following ways:

  • Instant SO Creation: Within the Odoo Sales app, the firm now creates quotations by applying the predefined products, pricelists and templates. In clicks, the team can convert them into SOs (sales orders) once the customer approves. 

  • Order Fulfilment: With a wide selection of complementary shipping connectors for the world’s major couriers, such as DHL and FedEx, Odoo pulls shipment details from your SO (sales order), automates tracking and shipping labels, and attaches them to the corresponding quotations for you.
    odoo integrates with the world’s major couriers, such as DHL and FedEx
  • Real-time Project Tracking: Managing business on an online ERP (enterprise resource planning) system, tasks like project and maintenance status tracking that used to take days, or even months, now take seconds. The team can simply navigate their Odoo database across the interconnected apps to find out all customer and sales history, inventory levels and previous practices to support their operations.
  • Customizable Procedures: GOWell also leveraged Odoo’s open-source nature to customize its Rental module to track all rented equipment and schedule regular health checks.

This new sales and customer relationship management tool has not only helped GOWell save time but also enabled the firm to operate more effectively—driving consistent profit growth while reaching new heights in customer satisfaction.

Challenge 2:

Arduous Supply Chain Architecture

GOWell previously relied heavily on manual spreadsheets to orchestrate its supply chain—from complex hardware manufacturing to global warehouse management. This fragmented approach was further complicated by the need to reconcile multiple currencies across international subsidiaries.To safeguard its high-stakes R&D investments, shifting to a unified digital platform wasn't just an upgrade—it was a strategic necessity to protect its innovations.


Further Reading: Odoo VS Spreadsheets: Why Spreadsheets Are Slowly Killing Your Business Growth  

Odoo's SCM solution:

Multi-Location & 
Multi-Currency SCM


Odoo transforms GOWell’s operations by centralizing Inventory, Manufacturing, and Warehouse management into a single, seamless interface through its suite of apps. This eliminates data silos and ensures that every piece of high-precision hardware is tracked from the production line to the global field office.

  • Automated Inter-company Transactions: Odoo handles complex inventory and rental equipment movements between international subsidiaries. The system automatically manages multi-currency reconciliations and internal transfers, ensuring financial and physical accuracy across borders.
  • Dynamic Pipeline Automation: Projects no longer stall in transit; Odoo automatically triggers the approval process and helps the team to move tasks down the pipeline, notifying the relevant teams as milestones are reached.
  • Leading Production Schedule: Within Odoo’s Manufacturing, Quality, and Repairs apps, the team can easily create BoMs (bills of materials), quality control points, and maintenance alerts to clearly track the production schedule by lot or serial number while maintaining a high level of traceability.
  • In-App Chatter: Odoo’s “Log Note” feature functions as a communication hub and helps team members centralize communications on the same project onto one platform, removing the need for external emails and "status update" meetings.
    Odoo’s “Log Note” feature functions as a communication hub and helps team members centralize communications

Through this digital transformation, GOWell has achieved a 50% increase in workflow and communication efficiency, allowing its experts to focus on innovation and customer support rather than internal administrative tasks.

“It is important to recognise that Odoo is the tool, but the overall system consists of people, workflows and processes which must also be managed as part of the digital transformation.”

Marvin Rourke
VP of Technology of GOWell

Beyond core operations, GOWell consolidated its two legacy accounting systems into Odoo Accounting, establishing a single source of truth for real-time financial oversight. Simultaneously, the firm streamlined workforce management by deploying Odoo Employees and Time Off, specifically optimizing international business travel coordination to drive a complete digital transformation.

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GOWell

GOWell logo

Location: Singapore

Industry: Energy

Company Size: 201-500

Apps Implemented: CRM, Sales, Rental, Inventory, Manufacturing, Warehouse, Employees, Time Off

Implementation Partner: Brainvire Infotech INC

Hosting Type: On-Premise

FCA TI: Centralizing IT Service Management with Odoo