4 easy Emarketing tools for immediate great result

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Tv spots, radio jingles, products placement, sandwich-man, product-tasting… It has always been complicated to evaluate the effectiveness of a marketing campaign.

Glory to the digital revolution! The world has changed and advertisement has never been as strong and amazing as now. The new technologies have allowed the unexpected: provides accurate measures of marketing campaigns and data-mining of personal of billions of people all over the world.

Thank to cookies (cf), any small company or big corporation can hugely increase its revenue by lunching digital campaigns. Contrary to old channels of the past, web and phone tools allow immediate results at low cost. 

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A great way to catch your reader's attention is to tell a story. Everything you consider writing can be told as a story.

Target the right people

Blind prospecting random people is a waste of time and defining our targets and potential customers is a necessity. It’s obvious that we have to focus on the leads with the best expected revenue and winning rate. All salesmen understand this concept but how far did it evolve?

In the past, we could just buy a database based on few factors as the address, the gender, the size of the company, the creation date and send our sales wild but the technology has evolved. Since social medial and mobile apps are mass stealing billions of information every day, we can now get real time information on each client. It is nowadays possible to get much “fresher” information to enhance even more your closing rate. 

For example:

• A mortgage company would purchase or rent a database including all people who have been visiting various real estate websites.
• A company specialized in vinyl reparation would purchase database from music sellers, or the email address of the 130 000 people who like the “Vinyl records” facebook page.
• A security company would buy a database containing people who travel at least 10 times a year.
• The owner of a mall will buy the list of all people who did visit his mall the past two month thank to geotracking. He would be then free to boost the flow by sending targeted discount to them.

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A great way to catch your reader's attention is to tell a story. Everything you consider writing can be told as a story.

Mass mailing everyone

Blind prospecting random people is a waste of time and defining our targets and potential customers is a necessity. It’s obvious that we have to focus on the leads with the best expected revenue and winning rate. All salesmen understand this concept but how far did it evolve?

In the past, we could just buy a database based on few factors as the address, the gender, the size of the company, the creation date and send our sales wild but the technology has evolved. Since social medial and mobile apps are mass stealing billions of information every day, we can now get real time information on each client. It is nowadays possible to get much “fresher” information to enhance even more your closing rate. 

Click Here

A great way to catch your reader's attention is to tell a story. Everything you consider writing can be told as a story.

Use marketing partners

Buying/renting/contact a database can be really expensive and many creative marketers have developed many smart solutions to acquire new prospects at low cost. Instead of investing all by yourself, you can benefit from their knowledge. Most of them allow bills based on their performance so you can be sure to run profitable campaigns.

Coregistration: allow visitors to register to your database while they register/purchase a service of another company.

Content syndication: Boosting the visibility of your content though SEO is difficult and require resources and time. In order to maximize its result, using content syndication is a simple solution to increase your number of views.  Content syndication is the process of pushing your content out into relevant third-party sites, either as a full article, snippet, link, or thumbnail. Some third-parties are free and others are paid following their performance.

Affiliate marketing: performance-based marketing in which you reward your affiliates for each visitor/leads brought by the affiliate's own marketing efforts. Using affiliate allow you to reach a multiple networks and use publishers resources to convey your advertisement. 

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A great way to catch your reader's attention is to tell a story. Everything you consider writing can be told as a story.

Remarketing and Retargeting

Acquiring new customers is much more expensive than retaining the ones you have

As a fact, it easier to re-contact people than to initialize a cold call. Don’t neglect your previous customers and all people who had any interaction with you in the past.