VILAS RUMI SASMAYA
PT Vilas Rumi Sasmaya (Vilas Cikeas)
Integrated Property Development Management Powered by Odoo Enterprise
PT Vilas Rumi Sasmaya executed a comprehensive digital transformation initiative by implementing Odoo Enterprise as an integrated platform to manage its Marketing, Sales, Project Development (KPR & Construction), and Financial Operations within a single ERP ecosystem.
The system connects website lead generation directly into CRM, enabling structured pipeline management from prospect qualification to booking and agreement signing. Once a sale is confirmed, the workflow seamlessly transitions into automated project creation for both Mortgage Processing (KPR) and Construction Management, while all financial transactions are recorded in real-time within the Accounting module.
This end-to-end architecture replaces fragmented coordination across spreadsheets, messaging apps, and manual reporting with a centralized, data-driven operational framework.
Strategic Business Outcomes:
- End-to-End Sales-to-Construction Integration from lead capture to unit handover
- Automated Project Generation for KPR processing and construction tracking
- Real-Time Financial Governance including booking fees, progress payments, vendor bills, and project cost allocation
- Improved Sales Forecasting & Pipeline Visibility through structured CRM stages
- Enhanced Cross-Department Collaboration between Marketing, Sales, Project, and Finance
- Scalable Digital Infrastructure to support multi-unit residential development growth
Through this ERP-driven transformation, Vilas Cikeas has established a modern operational governance model, enabling data-driven management decisions, improved financial control per project, and sustainable long-term expansion in the residential property sector.
