The Trustee for Body Fit Training Unit Trust
Body Fit Training (BFT) is Australia's fastest-growing and most advanced fitness franchise, founded in 2017 in Melbourne by Cameron Falloon – a strength and conditioning coach with extensive experience in the AFL and personal training for elite athletes. BFT launched its first four franchised studios in Melbourne in April 2018 and has since grown to over 300+ open studios and 750+ territories sold across 13+ countries, including Australia, New Zealand, the United Kingdom, the United States, Singapore, Canada, Spain, Hong Kong, and Scandinavia. BFT is part of Xponential Fitness, the world's largest boutique fitness franchise group.
BFT's signature offering consists of science-based 50-minute group training sessions that combine strength, resistance, and cardio workouts, delivered by accredited coaches using proprietary heart rate technology (BFT³) and immersive digital studio displays. The programming is structured in 8-week progressive training blocks modelled on elite athlete periodisation, ensuring members at all fitness levels achieve measurable results. BFT has been named APAC Franchise of the Year multiple times (including 2021, 2022, and 2024) and has a combined global membership of approximately 66,000+ members. As the trustee entity for the Unit Trust, this entity manages BFT's franchise operations and represents a growing, tech-enabled fitness business with complex multi-entity, subscription, and franchise management requirements.