The Daily Star

The Daily Star, the leading English daily in Bangladesh, has successfully modernized its business operations through a comprehensive Odoo ERP implementation by Xsellence Bangladesh Ltd. The system has seamlessly integrated critical functions such as Advertisement Management, Circulation, Events, Purchase, LC, Inventory, CRM, Accounting, and Document Management, creating a unified digital platform.

This transformation has streamlined end-to-end processes, reduced manual workloads, and provided real-time visibility across departments, empowering management with actionable insights for faster and more effective decision-making. With automated workflows and improved collaboration, The Daily Star has strengthened financial control, compliance, and operational efficiency.

Most importantly, the ERP has enhanced the advertising and subscription experience for clients and readers by improving order tracking, accelerating service delivery, and enabling data-driven customer engagement.

Through this implementation, The Daily Star is now better equipped to lead the digital era of media operations, ensuring agility, transparency, and sustainable growth.