El Fares Trading

Al Fares Halvah is a distinguished Egyptian food manufacturing company founded in 2005 in the town of Samalout, Minya Governorate, strategically located in Upper Egypt. The company has established itself as one of the most important and reputable producers in Egypt, specializing in the manufacture of high-quality traditional Middle Eastern food products, including halvah (halva/halawa), tahini, molasses, and natural fruit juices under multiple brand names, including the flagship Al Fares brand and Kenda juice line. Since its inception, Al Fares has been committed to maintaining a delicate balance between modernization and authenticity, investing significantly in development and technological advancement while preserving the traditional taste and quality that consumers expect from premium Middle Eastern confections. The company achieved remarkable growth milestones, notably in 2010 when it expanded its domestic market presence by 30 percent, demonstrating strong business acumen and market penetration strategies that positioned Al Fares as a strategic leader in the Egyptian local market. Al Fares takes pride in producing all its products in strict accordance with both Egyptian and international food safety specifications, recently achieving ISO 22000 certification for food safety and quality excellence, underscoring the company's unwavering commitment to the highest standards of food manufacturing and safety management systems. The company's product portfolio is extensive and diverse. Additionally, Al Fares manufactures premium molasses rich in iron and essential vitamins and minerals, made from 100 percent natural sugar cane to provide energy and nutritional benefits for all age groups, as well as the Kenda line of refreshing fruit juices. The company operates from its modern manufacturing facility located in El Minia, equipped with state-of-the-art production lines and quality control systems that ensure consistent product excellence. Al Fares has demonstrated strong international presence and export capabilities, actively participating in prestigious global food exhibitions, showcasing Egyptian food manufacturing excellence on the world stage and building valuable international business relationships. The company maintains dedicated departments for both domestic and international business operations. Al Fares distinguishes itself through its uncompromising commitment to natural ingredients and product purity, explicitly avoiding harmful additives, artificial colors, and peanut contamination in all manufacturing processes, making their products suitable for health-conscious consumers and those with specific dietary requirements. The company's success stems from its strategic vision combining traditional Middle Eastern culinary heritage with modern manufacturing techniques, rigorous quality control protocols, innovative product development, and strong distribution networks that have made Al Fares products widely available throughout Egypt and increasingly in international markets, establishing the brand as a trusted household name synonymous with quality, authenticity, and nutritional value in the traditional Middle Eastern food sector.