Eithar Company

Founded in Benghazi, Libya in 1990, and later expanding with the establishment of its sister company, W International Trading, in Dubai, UAE in 2001 to support sourcing and logistics, the company has positioned itself as a key supplier of home appliances, audio-visual equipment, and kitchen appliances in the Libyan market.

With an estimated annual turnover of USD 60 million, the company has steadily grown in market share and brand reliability, driven by a strong reputation for consistent service and product quality. Its portfolio includes partnerships with prestigious international manufacturers, reinforcing its standing as a trusted distributor in the region.