- Company name: Dh Foods
- Industry: Food Manufacturing & Spices
- Location: Vietnam & 16 export countries
- Company size: 150+ staff | 65 Odoo users
- Apps implemented: Sale | CRM | Inventory | Manufacturing | Purchase | Approval | Project
- Hosting type: Online
Dh Foods is a Vietnamese regional specialty spice brand founded in 2012 by CEO Nguyen Trung Dung, who lived and worked in Poland for 30 years. With more than 150 products, including salt, dipping sauces, marinades, natural spices, and rice products.
Dh Foods currently has over 100 employees, covers the entire supermarket system in Vietnam, and officially exports to about 15-16 countries worldwide, including demanding markets such as the EU, US, and Japan.
Challenge: Diversed data, baseless decisions
🔴 Fragmented data across departments: Each department operated on a separate system; data was entered manually offline before being uploaded. Departments could not "talk" to each other through data, causing information to be easily distorted and lacking a single source of truth for the entire company to reference.
🔴 Slow reports, losing value before reaching leadership: When management needed a summary report of raw materials over several years to make purchasing decisions, staff took an entire month to collect and synthesize it – while still handling daily operational work. A report that takes a month to complete has almost no value left in the face of market reality.
🔴 Wrong decisions due to lack of accurate data: The lack of data transparency repeatedly caused DH Foods to pay a high price – damages ranging from hundreds of millions to billions of VND because of decisions made based on intuition instead of actual figures.
"If we had software like Odoo from the start, I think past decisions would have been easier, and we wouldn't have made certain mistakes and paid the price."
Odoo ERP Solution: Transparency from data to operations
By the end of 2024, Dh Foods chose Odoo after a comprehensive evaluation of international solutions. The reason: Odoo is flexible enough, comprehensive enough, has an intuitive interface suitable for non-technical staff, and most importantly, the cost is reasonable with a pay-per-user model.
After more than a year of implementation with 65 users across Sales, CRM, Manufacturing, Purchase, Approvals, and Project modules, Dh Foods has completely stopped all old software and only operates on Odoo.
"You cannot have a transparent company when data is not transparent. Data is transparent to everyone and everyone sees who does what and how."
End-to-end integrated supply chain management
At Dh Foods, the entire data flow from sales to production is seamlessly connected. When the sales department creates a demand forecast or enters an order, data is automatically pushed to the central system.
Based on that, Odoo creates a corresponding production plan and scans through the Bill of Materials (BOM) to accurately calculate the amount of salt, chili, spices, or packaging needed.
If inventory is insufficient, the system automatically suggests purchase orders - helping the procurement department simply rely on delivery times to finalize orders, ensuring materials arrive on time, and optimizing working capital.
Traceability in 5 minutes - international BRC standards for inventory management
Previously, to trace the origin of a product, Dh Foods had to spend many days reviewing invoices and warehouse slips. With Odoo, all information, production date, expiration date, constituent ingredients, suppliers, and quality profiles appear in less than 5 minutes simply by looking up the product batch number in the Inventory section. This is the foundation for meeting international BRC standards and is Dh Foods' highest commitment to food safety.
"In less than 5 minutes, we have all the information about the product. This is the highest commitment to consumer safety." - Nguyen Trung Dung, CEO of Dh Foods
Flexible 1-step and 3-step production processes with Odoo MRP
Odoo allows Dh Foods to flexibly apply two production processes depending on each product line. For simple goods, a single production confirmation step is enough for the system to automatically deduct raw materials and add finished goods to the warehouse.
For food products requiring stricter control, Dh Foods applies a 3-step process:
Picking | Production | Putaway |
Moving raw materials from the main warehouse to the production area | Production recording time, labor, and machinery | QC quality inspection before entering the finished goods warehouse |
As a result, the entire supply chain is controlled transparently and accurately in real-time.
Proven numbers
Traceability
From several days → to under 5 minutes
Reporting speed
From 1 week/report → to 1 afternoon; from quarterly reports → to weekly/monthly
Optimize profit
Detecting waste in production through detailed data, helping increase profit by 1% without increasing selling prices
Digital approval
CEO approves all processes from a mobile phone, anytime, anywhere, no longer dependent on manual paperwork
Conclusion
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The Odoo Implementation Team
An Nguyen
Account Manager (APAC)
Huong Tran
Functional Consultant (APAC)
