Location/Region: Bogota, COL
Industry: Sporting goods retail
Apps implemented: Sales, e-Commerce, Invoicing, Inventory, Studio.
Software
Replaced: World Office
Size of the company: >10
Hosting type: Odoo.sh
Implementation Partner: Pragmatic
In a highly competitive environment such as sports e-commerce, Pacific Sport found in Odoo a solution to sustain its 24/7 operations without interruption. Led by Freddy Restrepo Acosta, the company's General Manager, the company transformed its internal operations by automating key processes, including inventory, electronic invoicing, and logistics. In this case, we explore how Odoo enabled the consolidation of a scalable, data-driven operation focused on customer experience.
About the Company
Pacific Sport is a company focused on the commercialization of sporting goods, competing directly with major brands in the sector. Its evolution has been marked by a strategic transition: moving from a traditional distribution model to a fully active e-commerce operation running 24 hours a day, 365 days a year.
This shift involved not only technological but also cultural transformation. The company specialized in operating within marketplaces, where it is now positioned among the top sellers on platforms such as Falabella and Dafiti.
In fact, Pacific Sport was recently awarded the Innovation Excellence Award at Falabella's Seller Awards, standing out among more than 6,000 sellers.
"In this business, we all sell almost the same thing; the real difference lies in the service. Based on this premise, Pacific Sport has built an operational strategy centered on delivering an agile, reliable, and consistent customer experience."
Lack of Integration and Automation Before Odoo
Before migrating to Odoo, Pacific Sport operated with World Office, a solution that presented significant limitations, especially in integration with its e-commerce ecosystem. One of the main challenges was the lack of automation and flexibility in managing product variants, such as sizes and specific configurations.
Additionally, the connection with its marketplace integrator (Multivende) did not enable smooth, automated synchronization, resulting in manual processes and a higher risk of errors. Electronic invoicing also represented a significant cost due to its transaction-based pricing model.
"The biggest challenge was how to change software without stopping operations. We cannot stop even for a minute."
From Operational Silos to End-to-End
Integration with Odoo
The Odoo adoption process began gradually. Freddy Restrepo dedicated time to exploring the tool independently before making the final decision. Later, with the support of the partner Pragmatic, key modules, including electronic invoicing and supporting documents, were implemented.
Integration with Multivende was a critical point, resolved through custom developments that enabled automatic bidirectional synchronization. This laid the foundation for a fully connected operation.
Pragmatic, a local Odoo partner with 25 years of experience and recognized as the Gold Partner #1 in Colombia, supported Pacific Sport in implementing key modules such as electronic invoicing and supporting documents. Their role focused on ensuring regulatory compliance and providing support during critical stages, including data loading, information validation, and technical issue resolution.
"We supported them throughout the entire implementation process […] and also provided significant assistance with data loading, ensuring the information was correctly set up.”
One of the pillars of the operation is inventory management with Odoo, especially relevant considering they handle around 6,000 active SKUs and more than 40,000 variants. Data structuring (including categories, brands, collections, sizes, and attributes) enables full traceability of each product.
Previously, accessing inventory information could take hours. Today, thanks to the filters and reports configured in Odoo, the team can obtain data in seconds. This includes analysis by units sold, revenue, categories, and brands, facilitating data-driven decision-making.
At the same time, automating the sales flow with Odoo completely transformed operations. Each purchase made in a marketplace automatically generates a sales order, the creation (if necessary) of the customer with the required fiscal information, and a logistics order in the warehouse. This process occurs without manual intervention.
"Today, within our entire operation, the only manual task is going to pick the product, scan it, and pack it."
In the warehouse, Odoo’s barcode module enables picking operations on mobile devices. Once the delivery order is validated, the electronic invoice is automatically generated, sent both to the customer and to the DIAN (tax entity), and uploaded to the corresponding marketplaces.
Electronic invoicing with Odoo was another key component. By eliminating transaction-based costs and centralizing accounting, the company achieved greater financial control and regulatory compliance without friction.
Additionally, the use of Odoo Studio enabled the system to be adapted to specific needs without excessive development while maintaining a clean, scalable structure.
A differentiating aspect is data traceability with Odoo, which allows analysis of the full lifecycle of each product: from its creation to its sale, including variables such as size, date, customer, and channel. This visibility is essential for managing the portfolio and brand rotation.
"For me, the greatest value is the data. Being able to see the traceability of a product throughout its entire lifecycle is priceless."
Next steps for Pacific Sport with Odoo
From a business perspective, Pacific Sport will continue expanding its brand portfolio and strengthening its presence in marketplaces. They are currently incorporating new high-demand brands and exploring additional integrations to sustain growth.
Regarding Odoo, the company is evaluating migrating to more recent versions to take advantage of new functionalities, including advanced integrations and opportunities for artificial intelligence applied to e-commerce.
"The growth we’ve experienced has been possible thanks to automation and the information we have to make decisions."
Discover how Odoo can help you centralize your processes, automate your operations, and scale your business without losing control. Contact us and start your digital transformation today.
