Location/Region: Cali, COL
Industry: Pumping systems distribution
Apps implemented: Sales, Inventory, WhatsApp, Website, CRM, Purchase, Marketing Automation, Invoicing
Software
Replaced: SIESA and Velneo, among others
Company size: 20
Hosting type: Odoo Online
Edarvico S.A., a Colombian company with more than five decades of experience in pumping solutions, radically transformed its operations by implementing Odoo as its central management platform. Below, discover how the company moved from fragmented tools to a 100% integrated operation, optimizing its commercial agility and information traceability.
About the Company
Based in Cali, Edarvico S.A. is a family-owned business founded 57 years ago by Eduardo Arango Vives. Specializing in the commercialization of pumping systems, it has established itself as a leader in southwestern Colombia, with a strong presence in strategic sectors such as industry, agriculture, sugar mills, and construction.
In addition to its commercial catalog, the company maintains strategic partnerships with world-class manufacturers and manages consignment warehouses. This focus on innovation and customer proximity has been its key differentiator.
"We are leaders in southwestern Colombia and have always sought to stay at the technological forefront."
The Challenge: Fragmented Operations
Before adopting Odoo, Edarvico embarked on a long journey to find the right technology. For more than 20 years, they used various solutions, including in-house developments and software such as SIESA and Velneo, without achieving full integration.
The limitations were structural: the lack of connection between systems led to inconsistencies and task duplication. “In all the software we used, we faced the same shortcomings: if the accounting was stable, it lacked CRM; if it had CRM, it didn’t integrate with the website,” Orozco explains. These disconnects affected efficiency and reduced data reliability.
The Change: An Agile and Strategic Implementation
The transition to Odoo was proactive. After researching various alternatives and testing the platform, the management team decided to commit to digital transformation amid the pandemic. With the guidance of Laura Pérez Ramírez, LATAM Business Consultant at Odoo, the company chose Odoo as the most practical and accessible option. The result was remarkable: the system was implemented and up and running in just two months.
Integration under a single platform generated immediate benefits in critical areas:
Commercial Agility: Thanks to the CRM and Sales modules, sales representatives can generate and send quotations from mobile devices. This eliminated manual steps and drastically reduced response times.
Inventory Control: Inconsistencies were eliminated. Stock levels can now be checked instantly and centrally, facilitating decision-making.
360° Traceability: The integration between CRM and Invoicing enables continuous tracking from the first contact through to sale closure, strengthening customer relationships.
Purchasing and Consignment Management: Odoo enables management of supplier warehouses with full visibility into available stock, thereby optimizing procurement.
Digital Presence: Through Odoo Website and Marketing, web traffic and social media are channeled directly into the system for effective commercial follow-up.
"Many times, I haven’t even finished speaking with the customer and they’ve already received the quotation. That builds trust and loyalty. Commercial agility is estimated to have improved by 70% to 80%.”
What’s Coming Up for Edarvico
Edarvico plans to expand its business model by opening new sales points in different cities. Thanks to Odoo’s cloud-based nature, this expansion does not require complex physical infrastructure: “Today, a salesperson can have their office anywhere with just system access,” the Operations Manager highlights.
Next steps include implementing barcode systems for inventory, advanced WhatsApp integration, and chatbot automation for initial customer interactions.
Want to transform your operations as Edarvico did? Contact Odoo and discover the power of centralizing your business on a single platform.
