The Good Roll BV

The Good Roll BV, driven by Marc van Veldhuisen, is a rebellious and highly successful sustainable brand making 100% tree-friendly and bamboo toilet paper. They combine a colorful, disruptive brand identity with a serious social mission: donating 50% of their net profits to building safe and clean toilets in developing countries. Their mission is simple yet powerful: to make the world a better place while wiping, turning an everyday product into a force for global good.

The Good Roll BV uses Odoo as their central ERP system to streamline their internal operations. By consolidating their CRM, sales, and invoicing into one unified platform, Odoo enables them to automate daily administrative workflows. Seamlessly connected to their other tools using a REST API, Odoo is a perfect fit in the best-of-breed IT landscape of this disruptive impact brand.