Learn how to leverage the very essence of what makes Odoo the ultimate digital marketing platform; data. By enabling dynamic personalization of your website, marketing efforts in Odoo will lead to dramatic results for your business. 

- Reach new prospects within your existing pool of clients with an Account Based Marketing (ABM) strategy utilizing your Odoo Website and CRM modules.

- Never send the same email "blast" again to thousands of users. Instead, send a unique message to thousands of users at scale using the Odoo Marketing Automation module and your purchase history.

- Integrate your Odoo Email campaigns with Ads on Google and Facebook to create a true omni-channel marketing message that is personalized to your customers’ interests.

- Customize merchandise on your website banners and chat based on prospects’ past interests and customers’ purchase behavior.

This talk is a "next-step" to the presentation by John Buie at Odoo Experience 2019 on B2B Email Marketing, which received tremendous feedback and interest that no marketer will want to miss out on.