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  • Odoo Experience 2020
  • Conversas
  • Expositores
  • Agenda
  • Palestras
  • Opening Keynote - Unveiling Odoo 14
    Fabien Pinckaers
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Dynamic Personalization for Dramatic Results
Functional Demo Community Odoo Enterprise
Local: Studio 7 - 30/09/2020 17:30 - 30/09/2020 18:00 (Europe/Brussels) (30 minutos)
Responda ao questionário
Dynamic Personalization for Dramatic Results
John Buie
President emJourney Better Business Group Inc.
John Buie
President emJourney Better Business Group Inc.

John Buie is a Consultant, Writer and Speaker.

- Founder & CEO of a Marketing, Design and Web Development firm with offices in 5 countries and hundreds of clients globally.

- Published Author with cover stories featured in dozens of business publications.

- Public Speaker at many business conferences, trade associations and technical seminars including Odoo Experience 2019 in Belgium.

https://jbbgi.com/john-buie


Learn how to leverage the very essence of what makes Odoo the ultimate digital marketing platform; data. By enabling dynamic personalization of your website, marketing efforts in Odoo will lead to dramatic results for your business. 

- Reach new prospects within your existing pool of clients with an Account Based Marketing (ABM) strategy utilizing your Odoo Website and CRM modules.

- Never send the same email "blast" again to thousands of users. Instead, send a unique message to thousands of users at scale using the Odoo Marketing Automation module and your purchase history.

- Integrate your Odoo Email campaigns with Ads on Google and Facebook to create a true omni-channel marketing message that is personalized to your customers’ interests.

- Customize merchandise on your website banners and chat based on prospects’ past interests and customers’ purchase behavior.

This talk is a "next-step" to the presentation by John Buie at Odoo Experience 2019 on B2B Email Marketing, which received tremendous feedback and interest that no marketer will want to miss out on.

Questionário

Which Odoo feature allows you to trigger an event for a sales rep inside of your CRM, based on a users action inside of an email?
Cron job Tracking pixel Server action
What is an example of a serendipitous sales moment?
Your sales team calling a prospect when they are on your website and your brand is top of mind Your sales rep finding out they went to the same university as your prospect Your prospect discovers your brand for the first time from your email marketing campaign
Which of these are the 5 major benefits of implementing a dynamic personalization strategy to your bottom line?
Lower customer acquisition costs, increased google rankings, increased revenue, increased profit margins, lowered costs Lower customer acquisition costs, increased repeat purchases, increased revenue, increased profit margins, increased customer lifetime value Lower email bounce rate, increased repeat purchases, increased revenue, increased site speed, increased customer lifetime value
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Lista de preços: US: North America (USD) (2026) Lista de preços
US: North America (USD) (2026)

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