Hi, Pierre.

To add the Facebook Pixel script to website pages, you should inherit the template "web.layout" in the following way:

 
Do not forget to replace the example code '0123456789' with your Facebook Pixel ID.

Also, you can use our Odoo modules that allow you to add the Facebook Pixel script and activate eCommerce Pixel Events on the related pages: Contact Us, Sign In, Category and Product webpages, Cart, Checkout Step pages, Confirmation, or custom webpages.

To integrate the base Facebook Pixel script (with the event "PageView") to your Odoo website, you can use this free module:
https://apps.odoo.com/apps/modules/16.0/website_facebook_pixel/

Tracking of the eCommerce Facebook Pixel events, such as "ViewContent", "Search", "AddToCart", "InitiateCheckout", "AddPaymentInfo", and "Purchase" on your Odoo website, is available with this app:
https://www.odoo.com/apps/modules/16.0/website_sale_facebook_pixel/

For full Facebook Pixel integration features, consider the using of the Odoo modules "Instagram and Facebook Catalog Product Data Feed" and "Facebook Instagram Catalog Professional", that allows providing your product data in convenient and easy way on the professional level.


If you have questions, please, do not hesitate to contact us by leaving the question on https://garazd.biz/contactus or writing to us by e-mail: