Practical Publishing International Limited

The market-leading craft websites, magazines and product provider in the UK and internationally.  Practical Publishing identified Odoo as the solution to bring together their back-office operations, finance, and the front-end customer experience. 

The company provides 250,000 crafters every month, with their 14 leading craft brands. Founded in 2001 the company has evolved from publishing one craft magazine with a handful of staff, to producing a range of craft websites, magazines and products with a team of around 70 people.

The company is acknowledged for its innovative promotions and has direct manufacturing relationships with factories producing craft products in Asia, ensuring a continuous supply of market-leading added value gifts for its readers.  After years of implementing point solutions for each department, the head of finance recognised that Odoo could bring everything together under one umbrella, and chose Calibrate to help them on their Journey.