Jacques Borlée, a former high-level athlete, competed in the Olympic Games in Moscow (1980), and was a 7-time Belgian champion in the 100, 200, and 400 meters, as well as a European vice-champion in the 200m indoors in Budapest. After his athletic career, he reinvented himself by becoming a renowned coach. A recognized figure in Belgian and international sport, his influence extends beyond the athletics track. Jacques has adapted the keys to high-level athletes' performance to the business world.

He collaborates with technology experts to develop advanced solutions in the field of sports performance and mental preparation, touching on various areas such as nutrition and overall well-being. As an entrepreneur, Jacques has created programs aimed at transferring high-performance sports technologies and strategies to the corporate world and beyond. His holistic and innovative approach, combining sports performance and well-being, demonstrates that excellence can be manifested in all spheres of life