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Delight Customers While Making More Money

Introducing Odoo Maintenance Contracts
30. listopadu 2020 od
Samantha Draper (sdr)

Happy customers and profitable partners are essential for Odoo's success.

                                     If our partners have all the resources and support they need, they can confidently help customers, provide transparency, and manage expectations without roadblocks.
                                     
                                    The Pain Points

                                    We've listened to your feedback, and we know that these are the common issues: 
                                    • Partners aren't charging (or charging enough) for maintenance. 
                                    • Partners don't know how to charge for maintenance. 

                                    • Customers are stuck on old versions. 
                                    • Customers are accustomed to issues (and partners have no financial incentive to go the extra mile). 

                                    • Most revenue comes from customer implementations and projects.

                                    If most revenue comes from more customer implementations and projects, it's hard to prioritize maintenance. We want to make maintenance another source of revenue, rather than a headache that causes frustration between partners and customers.  

                                    Our Solution? 

                                    A maintenance contract that covers bug fixes, support, and upgrades. We are proposing a maintenance contract of 18$/lines of code per month.* This would be a monthly expense for the customer that feels manageable, is pre-paid (which helps customer expectations), and makes it easy for partners to quote the technical debt of community apps or projects transferred from another partner. 

                                    If a customer knows the cost of development up-front, you'll create a foundation of trust and transparency, which is crucial for long-term satisfaction. 

                                    *Price per country                                                                                                    Europe: 16€ / 100 lines of code                                                                                          Spain/Eastern Europe: 12 € / 100 lines of code                                                                  North America: $18 / 100 lines of code                                                                              Africa/Asia: $6 / 100 lines of code                                                                                      HK/Dubai: $12 / 100 lines of code          

                                    Let's Break It Down 

                                    To understand the cost benefits, we analyzed 200+ projects to arrive at an average of 19.8 lines of code per 1 hour of development. 

                                    We based the below calculations on: 
                                    • 19.8 SLOC/ hour of development 
                                    • 112 hours billed/month/employee (70% billing rate) 

                                    Expected maintenance revenue (based on 16 €/100 LOC pricing):
                                    • 1 developer, 1 year: 4,258 €/month 
                                    • 3 developers, 3 years: 38,322 €/month
                                    • 5 developers, 4 years: 85,160 €/month
                                    • 10 developers, 4 years: 170,320 €/month

                                    Taking a look at these projected numbers should help you assess your current revenues. You can also do this calculation to help evaluate: 

                                                                            dev * years * 5,258 €/month                                                          
                                    • Dev: # of developers performing implementation projects
                                    • Years: for how many years 

                                    If your recurring revenue for maintenance is less than dev * years * 5,258 €/month, it's time to contact your account manager to boost your maintenance revenues. 

                                    Odoo Minimizes Any Risk for You

                                    If your customer no longer wants to work with you for any reason, or if you don't want to upgrade your customer, Odoo SA guarantees that the upgrade or bug fix will be provided to the customer (either by Odoo or a partner we choose). We cover you and the customer, so the process is stress-free and risk-free! Odoo will be your safety net, and your customers will love this guarantee because it will build even more trust in your relationship. 


                                    We're happy to absorb the risks, because we either support our partners' growth or we gain a direct customer. Everybody wins! 

                                    How Does It Work? 

                                    The Odoo platform fully automates the process for you. You can retrieve #LOC automatically from the production server (just like users and apps) and control which modules are covered (_manifest_.py). 

                                    It's also easily auditable from the server or customer portal. You can activate in just one click when your customer goes into production (or ask your account manager to help you).  

                                           Condition: customer needs to be on Odoo Enterprise agreement v10.0. 

                                    By using a maintenance contract, you'll successfully manage customer expectations, alleviate any stress about paying for future development, and create more revenue. We believe this solution will create a more harmonious partnership and help everyone thrive! 

                                    More Resources 

                                    For the new Odoo Enterprise and Partnership contracts, please visit odoo.com/legal.
                                    The changes are available here:
                                      Odoo Enterprise 
                                    Partnership Agreement
                                    Don't Get Dragged Down by Technical Debt
                                    Introducing Odoo Maintenance Contracts