Learn how to turn website visits into real business results using Odoo’s built-in analytics and tracking tools. This talk covers how to track UTM-tagged campaigns, monitor visitor behavior, and connect marketing efforts directly to leads and sales. See how to analyze eCommerce performance—like conversion rates and abandoned carts—and gain insights into customer behavior across regions. We'll also show how Odoo integrates with tools like Google Analytics and Plausible to give marketers a complete view of their digital performance.